As the trend gained momentum, it also turned into a meme, often coming off as a parody of itself. Teenagers and young women discovered that VSCO’s filters perfectly captured a certain carefree, beachy aesthetic, inspiring thousands of snapshots of long-haired girls clutching Hydro Flask water bottles and sporting Birkenstock sandals to pose in sun-kissed, wind-swept photos. Credit the #VSCOgirls.Through little effort of its own, VSCO was catapulted into the global limelight this summer. In the past six months, it has become famous for something else. (Bloomberg) - VSCO got its start in 2011 as a software program to help professional and hobby photographers edit and enhance their work, using both traditional touch-up tools and more creative ones like gauzy, colorful filters.
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